Wes’s Life

Expe­dia — the same people you can book your travel through — have a spokesman. Did you know that? I barely caught it myself and couldn’t find a pic­ture of him online in a quick attempt (the pic­ture below is a screen­shot from a YouTube video). So where does he show up? At the end of the com­mer­cials for about 3 sec­onds … maybe.

I think this is Expedia’s attempt at making a trans­par­ent spokesper­son — some­one we can all asso­ciate with since we can’t not asso­ciate with him. There’s noth­ing dis­agree­able about him, at least in the three sec­onds we have to look at him. He looks clean and well off, I mean he’s wear­ing a suit, how bad can he be?

But is this really that good of an idea? To hire a spokesper­son that is so generic that no one will find him dis­agree­able seems like a waste of cash because no one will remem­ber him for being asso­ci­ated with your com­pany. He’ll always just be that guy who was on that com­mer­cial you saw one time between reruns of Myth­busters and Dirty Jobs.